Content is King How To Write Good Content For Your Website part 2

Search engine optimizing content

only creating the content is not usually enough to get you top billing in the search
engines. You will need to tweak it to show up on the front page of Google.


Keywords


First things 1, optimize your current content for keywords. Do not force it, but
incorporate them into your text where it is appropriate. Adding a keyword once
in the page title, once in the headline headline, and a couple of times in the body
content should be enough.


Do not use one keyword Again and Again.


A common misconception by site owners is that the more keywords they use, the
better their ranking will be. Repeating keywords ad nauseum will be unnatural and
is a major turn-off for both search engines and visitors.


Keyword density


Keyword density is the density of the keywords on a given page of your site. For
example, if your keyword is fast computer and that phrase appears six times among
the 200 words on the page then you have a 3% keyword density. There is not a hard
and fast rule about the best keyword density for Search eangine optimization. In fact, some people do not
believe that it matters at all. However, it's a pretty good idea to at least pay attention
and make sure that the keyword you want to rank for is showing up on your site at
least three or four times.


Freshness


Google and other search engines will frequently scan your web site for new
information. If your site is static, you are being ignored. Think of your web site as a
work in progress, a database of information that is continually being added to. For
example, you can write a few articles in a row, and post one each month, or you
can create a News page that is updated frequently with company or industry news.


Optimizing category pages


Category pages are special kinds of pages on your site that take some careful
consideration when doing Search engine optimization. When you think about categories, it's easy to see
how they're powerful ways for visitors to see batches of your content. If you're on
http://www.amazon.com (perhaps buying this book for all your friends) and you
click on the Business & Investing category, all of the other books in the store are
stripped away, leaving you with nothing but books that match your need at that
moment. Click again on the Marketing & Sales category and you'll see books related
to that topic. The other great thing about category pages is that they can be optimized
to show up in Google for search terms that bring a lot of traffic to your site.


Bold, strong, and emphasized text

search engines take into account text that is set apart on the page. You can
set apart a word or phrase using a couple of methods. Bold and italics will do just
that, bold or italicize the text. <strong> and <em> are terms that can be styled to
look like anything you would like using a style sheet in your theme. Typically, strong and
emphasis tend to look like bold or italics. All are good methods for pulling a word
out of a block of text and making it stand out.


          Tag                                              Looks like

Bold <b></b>                                 This text is bold.

Strong <strong></strong>             This text is strong.

Italics <i></i>                                 This text is italicized.

Emphasis <em></em>                    This text is emphasized.


To be continued....

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