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Content is King How To Write Good Content For Your Website part 1

Contetn Is King   

Search engines love's Good content. They make their money by taking good content and serving it up to the masses. Think about it from Google's perspective. The better the content on your site, the happier the search engine user is going to be when they get there. Happy visitors will use Google again and again. The purpose of this chapter is to talk about ways that you can create fantastic content that the search engines will crawl, index, and then put in their search results. The more excellent the content on your site, the more visitors will find you. In this chapter, we're going to cover:

• What is good content
• How to write good content
• Search Engine Optimizing your content
• What to write about
• How to stay inspired



Whatis Good Content

Good content is relevant, timely, interesting, and worth sharing with others. Content comes in many forms. It can be in the form of:
• Articles
• Videos
• Images
• Flash movies
• Comments
• Forum posts and much more
It's also the headlines, title, subtitles, and other helper text surrounding it.
At this point in the world of search engines, content is textual. Even if you
create videos or images that are high quality, the search engines use the words—the
text—around those media to decide what they are and how to categorize them.
This means that the written word is far more important to search engines than any
other kind of media.
We will cover video and images a bit later. For now, let's talk about writing.

How To Write Good Content

The first thing to remember about writing is that you need to write well; that is, use
good grammar. Write in short, catchy ideas that get people interested in what you
have to say. Write content that you yourself would love to read. This helps hold your
audience's interest and gets them talking about, and linking to, your content. These
are all things that will help you in the search engines.

Short, catchy headlines

Start your content with a short, catchy headline. The headline is the most obvious
part of any piece of content that you create. It's what reaches out and grabs the
reader and keeps them interested long enough to read the first couple of sentences.
Remember, most Internet readers don't read, they skim. Therefore, it's important that
your headline grabs the eye and the imagination.
If your headlines are weak, and your content can't carry the team, you have a major
problem. Great headlines will not only increase traffic to your web site, but they will
keep visitors coming back for more.

Grab their attention

You must make a promise with your headlines, something that is relevant to your
target audience. Speak to them directly. This seems obvious, but people still miss
the mark. The best headlines are the ones that capture an entire idea in a few words.
Think magazine covers or movie titles. Remember, your goal is to grab the attention.
Here are some examples from the checkout at my local grocery store:
• 15 minutes per day at home earns you $100,000 per year
• Get flat abs in time for summer with 10 can't-miss weight loss secrets
• Shocking photos reveal: Obama is an Alien!


Get the Right Keyword

Since you're writing for both your visitors and the search engines, keep in mind
that you need to work your keywords into the headline. Search engines tend to give
more weight to the keywords near the beginning of the headline, so try to get your
keywords into the sentence as early as possible. Maybe our grocery store headlines
should really read:
• Work from home: $100,000 per year in 15 minutes per day!
• 10 weight loss secrets: Flat abs in time for summer!
• Obama an Alien? Shocking photos reveal the truth!

I've bolded the first few words to show you what the search engines will give
the most credence to.

Write Be useful, create urgency, be unique

Of course, writing fantastical, tabloid headlines doesn't work for every site. Write
headlines that grab your user's attention.
Now that you've got a great title, let's work on that body

Good Body Content

Writing good body content is much harder than writing the headline. After all, it's
100 times longer! A typical page on a web site is 600 to 1,000 words long. That's
about one single-spaced page in a Word doc. Much more than that and your visitor
won't read it. Much less and they don't feel that there is enough substance to get their
needs met. Of course there are exceptions to this, like your FAQ, but in general, you
should stick to this guideline


The base site pages

Base pages are the anchor content on any site and are always visible. They're
considered the main pages and they don't change or move around much. These are
the pages that you'll build links to and will probably show up in the search engines
for the most difficult terms. The following are some good base pages on your site
that you should consider creating. They're easy to create and are a positive addition
to any site:
• Product Information
• About Us
• F.A.Q.
• Customer Testimonials
• Calendar of Upcoming Events
• Blog
• Employee Profiles
• Press Releases
• White Papers
• Step-by-Step solutions

Supplemental pages

Supplemental pages are the pages on your site that support your core pages. They're
relevant, but wouldn't be considered the primary site message. They'll show up in
the search engines for long-tail keywords. Long-tail keywords are keywords that are
3 or more words long and tend to be searched less often. But, they're still valuable to
your site. They may be pages or stories, blog posts, or even user-generated content
like forums.
What information would be interesting to your visitors that supplements your core
content? Be creative. The goal is to be a trusted source that provides both education
and entertainment to your visitors. Not only does this contribute to your natural Search engine optimization efforts, it provides value to your customers. You should build a solid content base,
and continue to add to it regularly.
For example, if you sell Christmas trees, you could provide an ongoing series of
articles. You can make use of the following titles:

• The History of Christmas trees
• How to decorate a tree
• How to recycle a Christmas tree
• Famous Christmas trees


Remember, your visitors are skimming, not reading. They'll stop and read only
if they see something interesting. Therefore, make it easy for them to skim your
content. Make use of the following techniques:
• Use the first sentence of each paragraph like a mini-headline to draw the
reader's attention.
• Make use of bullets when making a list of things since they makes it easy to
follow and draws the eye.
• Break up your content with sub-headlines. An <H2> tag would do the trick.
Make logical breaks in the content, based on what you're writing about, in
that section.
• Make use of bold key words or key ideas in the paragraphs.
• Throughout your written content, carefully sprinkle images that
communicate your idea.
Another good way to draw your reader in is to give them options at the bottom of
each content page. Maybe it's a call to action, "Buy our widget now!", or simply links
to other, related content on your site....continued Page 2

1 comments:

Tuhin Ahmed said...

thank you for sharing this excellent post,and you may also like Search Engine Optimization

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